Topic: channel contribution

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  • Google Meridian now reveals marketing ROI insights
    September 30, 2025
    82%

    Google Meridian now reveals marketing ROI insights

    Google's Meridian MMM now offers more precise ROI insights by integrating both media and non-media factors like pricing and promotions, enabling smarter budget decisions. The model includes channel-level contribution priors and enhanced adstock functions to tailor insights using historical data a...

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  • Google's Open-Source MMM Program Gets Major Upgrade
    September 30, 2025
    82%

    Google's Open-Source MMM Program Gets Major Upgrade

    Google has upgraded its open-source Meridian marketing tool with new capabilities to measure non-media variables like pricing strategies and integrate expert knowledge for smarter budget allocation. The enhanced platform now allows marketers to better assess long-term impacts of upper-funnel mark...

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Related Topics

budget optimization (2) non-media variables (2) marginal roi (2) long-term effects (2) data integration (1) open source (1) strategic planning (1) partner support (1)