Topic: cannes lions festival

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  • Reddit's AI Ad Tools Boost Brand Engagement
    June 19, 2025
    80%

    Reddit's AI Ad Tools Boost Brand Engagement

    Reddit introduced AI-powered advertising tools, including Reddit Insights and Conversation Summary Add-Ons, to help brands analyze consumer sentiment and enhance ad engagement. Early testing shows these tools, like AI-generated discussion summaries for ads, have increased click-through rates by 1...

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  • Gamers & Experts Drive Brand Growth in the Creator Economy
    June 14, 2025
    65%

    Gamers & Experts Drive Brand Growth in the Creator Economy

    Gaming platforms and digital creators are helping brands authentically engage Gen Z through esports and social communities, with strategic influencer partnerships and brand safety measures. Creator-driven marketing empowers influencers to monetize independently via platforms like TikTok and Twitc...

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  • Reddit Lets Brands Turn User Praise Into Ads
    June 16, 2025
    50%

    Reddit Lets Brands Turn User Praise Into Ads

    Reddit introduces Conversation Summary Add-ons, an ad tool that integrates authentic user discussions and AI-driven summaries beneath brand ads for enhanced engagement. Early adopters like Jackbox Games and Lucid are testing the feature, which leverages Reddit's 22 billion posts to provide social...

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conversation summary add-ons (2) reddit community intelligence (2) reddit insights (2) marketing (39) Influencer Marketing (12) ethical concerns ai (12) gaming platforms (5) brand partnerships (5)