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  • Gamers & Experts Drive Brand Growth in the Creator Economy
    June 14, 2025
    65%

    Gamers & Experts Drive Brand Growth in the Creator Economy

    Gaming platforms and digital creators are helping brands authentically engage Gen Z through esports and social communities, with strategic influencer partnerships and brand safety measures. Creator-driven marketing empowers influencers to monetize independently via platforms like TikTok and Twitc...

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  • Reddit Lets Brands Turn User Praise Into Ads
    June 16, 2025
    50%

    Reddit Lets Brands Turn User Praise Into Ads

    Reddit introduces Conversation Summary Add-ons, an ad tool that integrates authentic user discussions and AI-driven summaries beneath brand ads for enhanced engagement. Early adopters like Jackbox Games and Lucid are testing the feature, which leverages Reddit's 22 billion posts to provide social...

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