Topic: campaign disruption

  • Google Shopping API Shutdown Threatens Ad Delivery

    Google Shopping API Shutdown Threatens Ad Delivery

    Google is mandating a migration from older Content API versions to the new unified Merchant API, with deadlines in February and August 2024; failure to migrate will cause Shopping and Performance Max campaigns to stop running. A critical risk is that custom feed labels used for campaign organizat...

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  • Microsoft Unveils Granular Ad Review for Asset-Level Control

    Microsoft Unveils Granular Ad Review for Asset-Level Control

    Microsoft Advertising now provides asset-level editorial review, allowing advertisers to see the policy approval status for individual ad components like headlines and images, rather than a single verdict for the entire ad. This granular system isolates non-compliant elements, enabling the rest o...

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  • Google Improves Ad Suspension Accuracy and Appeals Process

    Google Improves Ad Suspension Accuracy and Appeals Process

    Google has implemented significant updates to its enforcement systems to reduce incorrect account suspensions and streamline the appeals process for legitimate advertisers. These improvements have led to an over 80% decrease in erroneous suspensions and a 70% faster appeals process, with 99% of a...

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