Topic: campaign delays
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Indiegogo's 'Express Crowdfunding' Gets Products to You Faster
Indiegogo is launching an "Express Crowdfunding" model that allows creators to ship products to backers while a campaign is still active, aiming to speed up delivery and improve the backer experience. The change addresses limitations of the traditional process, which includes a mandatory gap betw...
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Creative Misalignment: The Hidden Threat to Marketing ROI
Marketing teams are increasingly investing in martech solutions to deliver results despite flat budgets, but struggle to maximize these investments due to a disconnect between technology and creative execution. Misalignment between martech and creative teams leads to bottlenecks like delayed camp...
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