Topic: answer engine
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Perplexity Invests $400M in Snapchat to Boost AI Search
A $400 million partnership will embed Perplexity's AI search engine into Snapchat by early 2026, providing its 943 million monthly users with instant, sourced answers directly within the app. Users will access Perplexity through Snapchat's Chat to ask questions and receive conversational, cited r...
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Reddit Sues Perplexity for Alleged Google Data Theft
Reddit is suing Perplexity for allegedly conspiring to illegally scrape its content from Google search results, bypassing anti-scraping protections. Reddit provided evidence by setting a digital trap, where Perplexity reproduced unique test content from Google's search results within hours. Perpl...
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Original Research Drives Higher B2B ROI
97% of B2B marketing leaders consider thought leadership essential for success, with the "Answer Engine" strategy integrating SEO and generative AI to meet modern buyer information needs. Original, data-driven content is highly effective, with 93% of teams using it reporting strong engagement and...
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Apple's Siri to Get Major AI Upgrade in 2026, Report Says
Apple is developing a major AI upgrade for Siri, transforming it into a sophisticated answer engine capable of retrieving and synthesizing information from the internet. The enhanced Siri will generate rich, multi-format summaries and be integrated into Safari and Spotlight, positioning Apple as ...
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Reddit Sues Perplexity AI Over Content Scraping
Reddit is suing Perplexity AI and three data-scraping firms for industrial-scale copyright infringement, alleging they unlawfully bypassed protections to harvest user content without permission. Perplexity AI is accused of using these services to obtain Reddit data for its AI engine instead of pu...
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