Topic: adx exchange

  • US Government Renews Push to Break Up Google

    US Government Renews Push to Break Up Google

    The US government is pursuing a breakup of Google's ad tech empire, arguing it illegally dominates digital advertising markets and requires structural changes to restore competition. A federal trial is underway to determine remedies, with the DOJ pushing for Google to sell its AdX exchange and op...

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  • Inside the Google Ad Tech Antitrust Trial

    Inside the Google Ad Tech Antitrust Trial

    A 2025 antitrust ruling found that Google acted illegally to maintain a monopoly in online advertising, shifting the legal focus to potential consequences. The DOJ argued Google restricted competition for essential ad tech tools, while Google defended its success as a result of efficient products...

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