smart bidding

A 30-day attribution window can distort performance data for businesses with short sales cycles, as a case study showed a…

Automation has transformed PPC advertising, shifting marketers from manual controllers to strategic overseers by using layered automated tools like Smart…

Google has launched Merchant Center for Agencies, a centralized dashboard to help agencies manage multiple ecommerce client accounts and proactively…

Google Ads has launched a new tool that uses a target return on ad spend (ROAS) to automatically suggest a…

Google clarifies that campaign consolidation aims to improve performance by reducing complexity, not for its own sake, as modern AI…

Successful PPC campaigns in 2026 require guiding algorithms with human strategy, as platform recommendations often serve the platform's revenue goals,…

Google Ads is shifting toward automated campaign management, with broad match now a core component designed to work integrally with…

Google's Smart Bidding algorithms autonomously detect and respond to holiday conversion surges, making manual seasonality adjustments during Black Friday and…

A three-year study found that manual seasonality adjustments for Black Friday and Cyber Monday campaigns often reduce efficiency, as automated…

Google Ads is shifting towards automation, reducing the effectiveness of detailed manual control and making certain long-standing PPC tactics less…

Google Ads API v22 introduces AI-driven enhancements, including generative AI for asset creation and smarter bidding tools, to simplify campaign…

Google has launched a beta feature for App Campaigns that introduces seasonal bid controls to help advertisers manage campaigns during…

Google has introduced Smart Bidding Exploration for Performance Max campaigns, allowing more flexible return on ad spend targets to capture…

Google's AI Max for Search guide helps advertisers optimize campaigns using advanced automation while maintaining brand integrity, currently available to…