signal-based budgeting

AI-Powered PPC: How to Rebalance Your Marketing Budget

February 9, 2026

Hand balancing stacks of coins on a seesaw, illustrating financial balance.

AI enables a shift from rigid, channel-based media budgets to dynamic, signal-based strategies that follow customer intent and conversion probability.…

signal-based budgeting

AI-Powered PPC: How to Rebalance Your Marketing Budget

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