seo traffic impact

Artificial Intelligence

Why AI Search Studies Contradict Each Other

December 3, 2025
Abstract data visualization with search bars and charts.

The impact of AI search on web traffic and conversions is complex and inconsistent, with major studies presenting conflicting data…

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Artificial Intelligence

Pew Research on Google AI Search Results Faces Scrutiny

July 25, 2025
Woman in glasses tears up a piece of paper in front of a large Google logo.

The Pew Research Center study on Google's AI search summaries faces criticism over methodology, sample size, and the dynamic nature…

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