sentiment analysis

Large Language Models (LLMs) are replacing traditional search engines by providing synthesized answers, making brand mentions in these responses the…

Marketers must adapt to AI-driven information platforms where brand visibility depends on inclusion in AI-generated responses, making presence in conversational…

Businesses are using CX AI technology to significantly reduce customer wait times, improve service quality, and enhance employee effectiveness in…

OpenAI faced criticism for misleading performance charts during its GPT-5 showcase, with inconsistencies in data representation across multiple graphs. CEO…

Wix launched an AI Visibility Overview tool to help businesses track their presence and performance across generative AI platforms, offering…

Marketing teams underuse advanced AI tools like predictive analytics, which can forecast customer behavior and refine segmentation, despite their potential…