retail marketing

BigTech Companies

Google Launches Loyalty Tools for Retail Merchants

August 27, 2025
Excited businesswoman receives a gift from a smartphone; confetti surrounds them.

Google has launched new tools for retailers to display loyalty program benefits like member pricing and shipping perks directly in…

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BigTech Companies

Google Now Supports Loyalty Programs in Structured Data

June 10, 2025
Laptop displaying a webpage comparing 'best runnings' with pricing and ratings, alongside a coffee and notepad.

Google introduced new structured data markup allowing retailers to display loyalty program pricing directly in search results, enhancing visibility for…

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