performance marketing

Artificial Intelligence

Why Our PPC Agency Finally Embraced SEO

June 22, 2025
Four business colleagues collaborate around a table, laptops open, engaging in conversation and enjoying coffee.

The agency transitioned from a PPC-only approach to integrating SEO, recognizing the need for a blended strategy due to AI's…

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Artificial Intelligence

Search Engines’ Midlife Crisis Is Surprisingly Amazing

May 27, 2025
Cartoon illustration of Google search as a biker in a midlife crisis, wearing sunglasses and a leather jacket.

Search engines are transforming, with AI-driven changes emphasizing genuine value over marketing tricks, echoing the problem-solving ethos of early Google.…

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Artificial Intelligence

Google Marketing Live 2025: Key Updates & Must-Know Insights

May 22, 2025
Abstract AI tech graphic; glowing circuit board with data streams, AI symbol, and #GML2025.

Google Marketing Live 2025 highlighted AI as a core decision-maker in digital marketing, transforming advertising, creative development, and campaign optimization.…

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