google ads

Google is expanding Custom Segments for specific Display campaigns under the Personalized Ads policy starting December 12, offering new targeting…

Performance Max is a Google Ads approach that uses machine learning instead of manual controls, requiring marketers to adapt their…

Google is automatically linking YouTube channels with Google Ads accounts when a strong data relationship is detected, enabling advertisers to…

Google now allows direct video uploads in Performance Max campaigns, eliminating the need for a YouTube channel or Shared Library…

Google is expanding the integration of ads within its AI-generated search summaries, moving from limited testing to a more widespread…

Google Ads introduced Nano Banana Pro, an AI-powered tool that enhances image generation for advertisers by improving reasoning, text rendering,…

Google Ads now allows advertisers to set a default political content preference at the account level, simplifying compliance with regulations…

Google's AI Max for Search is designed to capture additional conversions by using broad match and keywordless matching, without replacing…

Google Ads has introduced the "Original Conversion Value" column, showing the raw conversion value before automated adjustments like value rules…

Google enhanced Performance Max campaigns by integrating Waze for store visits and launching Channel Reporting, offering advertisers greater transparency and…

Google has significantly reduced mistaken advertiser suspensions by over 80% and now resolves 99% of appeals within one business day,…

Google's experimental Ads Advisor AI tool shows promise for improving ad campaigns but requires significant refinement before becoming fully reliable.…

Google is testing a feature that automatically suggests video content from X (formerly Twitter) for use in advertisers' Performance Max…

Google is launching Ads Advisor and Analytics Advisor, two AI tools on the Gemini platform, in early December to streamline…

Google has made its incrementality testing tools more accessible by lowering the minimum budget requirement from $100,000 to $5,000, enabling…

Google Ads has introduced a new feature that encourages advertisers to create investment strategies for campaigns limited by budget, shifting…

Google's VP confirms that ads will remain central to its search experience despite AI integration, with user engagement broadening rather…

Google Ads has evolved over 25 years from a manual keyword-based system into an AI-driven platform that automates advertising decisions…

Google Ads is testing an automatic New Customer Value assignment in New Customer Acquisition campaigns without prior advertiser notification or…

Google has updated its search results with a unified "Sponsored results" label and a new option to hide these ads,…