Google Ads is shifting focus to prioritize offline conversions from high-intent channels like Search and Maps, emphasizing quality over volume,…
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The digital advertising landscape in 2025 offers opportunities but also challenges like transparency and control, with Google, Meta, and Microsoft…
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Google Ads is beta testing its new AI Max feature for search campaigns, rebranded from "Search Max," with updated interface…
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Google Ads Audience Builder introduces a streamlined interface for audience targeting in Demand Gen, Video, and Performance Max campaigns, marking…
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Jerry Dischler, a key Google advertising executive, has left the company after nearly 20 years, marking the end of a…
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▼ Summary – Google is expanding its AdSense network to include ads in third-party AI chatbot conversations, as reported by…
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Google's latest search experiment has raised eyebrows among digital marketers and privacy advocates alike, with a new "People Also Consider"…
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Google is asserting ownership of all content within Local Services Ads (LSA) profiles, including phone calls, and this extends to…
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CRM data, particularly from B2B (job titles, industry, company size, revenue) or B2C (age, gender, location, product preferences, CLV), is…
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▼ Summary – In 2024, Google suspended over 39 million advertiser accounts, tripling the previous year’s number, by enhancing its…
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