google ads

Google is retiring Call-Only Ads, with new campaigns ending in February 2026 and a full phase-out by February 2027, shifting…

AI Max for Search campaigns combines Performance Max with traditional search campaigns to find new audiences, launched globally in late…

Google Ads is introducing stricter requirements for message assets, requiring advertisers to comply to avoid blocks that reduce campaign reach…

Google has launched a centralized small-business resource hub to help companies establish and grow their digital presence by providing essential…

Google Ads is enhancing Performance Max campaigns with new asset and channel reporting features to offer advertisers deeper insights and…

Google Ads is changing its default conversion tracking on November 17 to enhance campaign efficiency by reducing wasted ad spend.…

Google Ads now proactively recommends linking unlinked Google Analytics accounts directly from the Campaigns page, enabling a one-click setup to…

Google may have quietly increased the maximum number of keywords allowed in a campaign-level negative keyword list beyond the documented…

Google has introduced Smart Bidding Exploration for Performance Max campaigns, allowing more flexible return on ad spend targets to capture…

Google is asserting ownership of all content within Local Services Ads (LSA) profiles, including phone calls, and this extends to…

CRM data, particularly from B2B (job titles, industry, company size, revenue) or B2C (age, gender, location, product preferences, CLV), is…

Google will automatically enable Store Visits as a primary conversion type with a preset value of $220 per visit starting…

Google Ads has launched Suggested Plans in Performance Planner, providing pre-built frameworks to forecast ROI and recommend effective strategies with…

Google has globally launched AI Max for Search campaigns, providing advanced AI tools for optimization, enhanced control, and creative oversight…

Google Ads is testing a new Sales & Promotions Feature Bundle with Flighted Budgets, designed to help advertisers manage short-term…

PPC roles require strategic thinking and adaptability across multiple platforms, connecting digital efforts to business outcomes. Candidates must demonstrate expertise…

Google Ads is shifting focus to prioritize offline conversions from high-intent channels like Search and Maps, emphasizing quality over volume,…

The digital advertising landscape in 2025 offers opportunities but also challenges like transparency and control, with Google, Meta, and Microsoft…

Google Ads is beta testing its new AI Max feature for search campaigns, rebranded from "Search Max," with updated interface…

Google Ads Audience Builder introduces a streamlined interface for audience targeting in Demand Gen, Video, and Performance Max campaigns, marking…