email marketing strategy

Gmail's Manage Subscriptions feature has caused a sustained, significant increase in user unsubscribe rates by centralizing and simplifying the opt-out…

Retargeting emails are a direct, personalized channel to recapture lost customers and drive conversions, especially during time-sensitive sales events like…

Major platform updates in 2025, like Apple's iOS 18.2, subtly shifted email marketing by reducing inbox visibility, replacing preheaders with…

The term "slop" describes the proliferation of low-quality, AI-generated content, which data shows damages email marketing engagement, sender reputation, and…

Gmail's new AI features, like Gemini 3, prioritize helping users manage inbox clutter rather than blocking valuable communication, creating an…

The rise of AI-generated search results is drastically reducing organic traffic, making traditional SEO insufficient and forcing businesses to build…

Effective cold emailing requires shifting from a sales pitch to starting a genuine, valuable conversation by respecting the recipient's time…

Email marketing offers a high return on investment and direct access to a global audience, providing a cost-effective and measurable…

The 2025 holiday shopper is defined by deliberate, research-driven behavior, with 63% prioritizing the best deal and 61% using five…

Email marketing is often misused as a broadcast tool, but its true strength lies in building meaningful, two-way relationships with…

Effective email communication requires alignment between the subject line, preview text, and body content to signal relevance and fulfill promises,…

Poor email engagement often stems from a mismatch between the audience and the content, not execution, especially when subscribers have…

Effective email marketing requires a dedicated internal advocate to protect subscriber interests, as neglecting list health leads to disengagement and…

A welcome back email program re-engages returning customers by acknowledging their history and fostering stronger connections, applicable across various industries.…

B2B email marketing often underperforms due to inadequate strategy, insufficient investment, and a lack of integration with other channels like…