The debate over using faces in YouTube thumbnails lacks a universal rule, as data shows they perform similarly on average,…
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Google's AI Overviews expanded rapidly in 2025, peaking at 25% query coverage in July before being scaled back to 16%…
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A leaked OpenAI document reveals that publisher links in ChatGPT receive almost no clicks despite high visibility, challenging the AI's…
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Focusing solely on click-through rate (CTR) in PPC advertising can lead to poor results, as the key metric should be…
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Creative fatigue occurs when an ad's performance declines due to overexposure, leading to higher costs and reduced engagement, which requires…
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Citations in Google's AI Overviews do not guarantee website traffic and often underperform traditional blue links in click-through rates, despite…
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