brand strategy

B2B purchasing decisions are now driven by brand perception and the feeling of safety, not just product features, as AI…

Customer loyalty has not disappeared; it was eroded by brands prioritizing short-term engagement tricks over delivering consistent, fundamental value, creating…

Shernaz Daver is leaving Khosla Ventures after nearly five years as its first chief marketing officer, having significantly shaped the…

Brand alignment is now essential for visibility in Large Language Models (LLMs), shifting from a luxury to a necessity, as…

Companies are increasingly moving marketing functions in-house, primarily driven by cost reduction and the desire for greater control, responsiveness, and…

AI enhances creativity by serving as a collaborative tool that scales content production, maintains brand consistency, and unlocks new creative…

Reddit requires authentic community engagement and problem-solving rather than traditional marketing, as brands often struggle to adapt to its unique…

Branding is essential for digital success as authentic identity strengthens search performance and builds trust with both users and AI…

Palantir Technologies, a data analysis firm for government and corporate clients, is expanding its strategy by launching a high-end merchandise…