brand marketing

Okapa's $295 water bottle positions itself as both a luxury status symbol and a hygiene innovation, using materials from medical…

Anthropic has launched its first large-scale brand campaign for its AI assistant, Claude. Titled “Keep thinking,” the initiative aims to…

Brand marketing in 2025 is increasingly focused on brand recognition and LLM citations, moving beyond traditional search metrics to build…

The conversation with Deema Tamimi highlights the evolving role of AI in marketing, where it acts as a co-creator to…