amazon advertising

BigTech Companies

FTC Investigates Google, Amazon for Ad Pricing Transparency

The FTC is investigating Google and Amazon for potential lack of transparency in their advertising practices, including ad pricing and…

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BigTech Companies

Amazon Ditches Google Ads: What Optmyzr’s Study Reveals

Amazon's sudden withdrawal from Google Shopping advertising in July 2025 initially led to increased impressions and clicks at lower costs…

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Artificial Intelligence

Amazon CEO Plans to Introduce Ads in Alexa Conversations

Amazon plans to integrate ads into conversations with its AI assistant Alexa+, aiming to enhance shopper discovery and boost revenue,…

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AI & Tech

Amazon Faces Wave of AI-Generated Video Ads

Amazon has launched AI-powered video creation tools for US sellers, enabling quick, cost-free production of professional-quality ads with features like…

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