ai transformation

AI & Tech

Hyper Adaptive: How AI is Transforming Organizations

June 18, 2025
Black and white image of Melissa Reeve, author of Playbook Broken, superimposed on a cracked screen; text discusses hyper-adaptive organizations in the age of AI.

The marketing industry is transforming due to AI, with hyper-adaptive organizations replacing traditional models through continuous learning and fluid governance.…

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AI & Tech

Dot-Com to Dot-AI: Lessons from Past Tech Transformations

May 19, 2025
Two computer screens side-by-side; one displays '.com', the other '.AI', representing traditional websites vs. AI domains.

The current AI boom resembles the dot-com frenzy, with companies hastily rebranding around AI, as seen in the 77% surge…

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