ai search impact

Artificial Intelligence

Google’s Offerwall Aims to Offset AI’s Impact on Publisher Revenue

June 27, 2025
Close-up of the Google app icon on an iOS device, surrounded by other app icons.

Google's new Offerwall feature helps publishers diversify revenue streams by offering alternative content access methods like micropayments, surveys, and video…

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Artificial Intelligence

AI Search Impact on SEO Traffic: Key Findings Revealed

June 10, 2025
Illustration of a person peeking through a door at AI search and SEO traffic data represented by charts and graphs.

AI-powered search is expected to surpass traditional search traffic by 2028, requiring marketers to adapt SEO strategies for AI-generated results…

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Artificial Intelligence

Measuring SEO Success in the Age of AI Search

May 16, 2025
Chart showing paid and organic click-through rates (CTR) trends over 12 months, with data for each month.

AI is transforming SEO metrics, making traditional indicators like clicks and impressions less reliable as AI-powered search features reduce website…

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