Marketing technology often fails to deliver operational velocity, as many tools only provide automated suggestions that still require manual implementation,…
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Salesforce Marketing Cloud, originally ExactTarget, has evolved dramatically from a single-channel email tool to an omnichannel platform and is now…
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AI marketing automation uses machine learning to intelligently adapt and optimize campaigns in real time, moving beyond static, rule-based systems.…
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Klaviyo introduced a Marketing Agent and made its Customer Agent generally available, aiming to create an autonomous B2C CRM that…
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Account-based marketing (ABM) has shifted from a niche tactic to a core strategy in B2B, replacing traditional lead-generation models that…
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Salesforce launched Marketing Cloud Next, an AI-driven update that introduces autonomous agents to manage the entire customer journey, shifting from…
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