ai marketing

Despite reaching $131 billion in 2023, the martech sector struggles to deliver measurable growth due to organizational and operational failures.…

The dominant theme at INBOUND was AI, with marketers facing chaos from disconnected experiments and a gap between potential and…

Despite AI's mainstream emergence in business, fundamental marketing principles like SEO remain crucial rather than being replaced by new technology.…

The MarTech Conference on November 4, 2025, will feature a session on using AI to overcome creative bottlenecks in marketing,…

A robust Digital Asset Management (DAM) system is essential for AI marketing success, as it provides the structured, metadata-rich foundation…

Google has launched an open-source MCP Server on GitHub, enabling developers to integrate AI into digital marketing operations and allowing…

AI is becoming central to PPC advertising, requiring marketers to provide precise inputs and strategic oversight for optimal results. Effective…

The most effective go-to-market strategies in 2026 will prioritize brand consistency over chasing technological trends, establishing a solid foundation that…

Marketing teams face a significant gap between AI ambitions and implementation, struggling to move beyond testing to full-scale deployment despite…

HubSpot has been named a Leader in the 2025 Gartner Magic Quadrant for B2B Marketing Automation Platforms for the fifth…

The marketing landscape has shifted from the trackable open web to opaque AI environments, where a brand's inclusion in an…

Traditional market segmentation is becoming inadequate because consumer behavior is dynamic and constantly shaped by social trends, much like the…

The effectiveness of AI in marketing is entirely dependent on high-quality data, as poor data leads to underperformance and lost…

AI is fundamentally redefining the traditional marketing mix by enabling mass personalization in product development, transforming offerings into dynamic, co-created…

AI-driven search tools are reducing website clicks, with nearly 60% of searches ending without a site visit, yet this technology…

AI is transforming marketing by enhancing efficiency, personalization, and foresight, requiring teams to adapt workflows and strategies to leverage its…

AI has evolved from automating bids to fundamentally reshaping how brands connect with audiences, optimize campaigns, and measure impact, forcing…

AI is fundamentally restructuring shopping, marketing, and tech infrastructure by acting as a primary filter and decision-maker in consumer purchases,…

Traditional marketing metrics focus on channel efficiency but overlook the key drivers of sustainable growth: the customers themselves. Customer analytics…

B2Me marketing uses AI to create hyper-personalized experiences by analyzing real-time behavioral data, moving beyond outdated demographic stereotypes. AI-driven campaigns,…