Asha Sharma, the new Xbox CEO, is refocusing the brand on its console hardware and core community, marking a strategic…
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Microsoft's new gaming head, Asha Sharma, has taken a firm stance against "soulless AI slop," emphasizing that great games are…
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Microsoft Gaming has appointed Asha Sharma as its new CEO, with a vision focused on delivering great games, orchestrating the…
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AI is being used to replicate commentator Guy Mowbray's voice for EA Sports FC, streamlining the recording of thousands of…
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Take-Two Interactive's CEO views AI tools like Project Genie as creative enhancers, not existential threats to established game companies, contrasting…
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Razer's CEO distinguishes between poorly implemented "generative AI slop" that frustrates gamers and beneficial AI tools that genuinely assist developers,…
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Larian Studios has definitively rejected using generative AI for final art and writing in their upcoming game *Divinity*, clarifying their…
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The launch of *Grand Theft Auto 6* in November 2026 is highly anticipated and expected to dominate the market, though…
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The year 2025 saw AI become a deeply embedded and polarizing force in the video game industry, sparking intense debate…
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Epic Games CEO Tim Sweeney opposes mandatory "Made with AI" labels on platforms like Steam, arguing they will become meaningless…
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Epic Games CEO Tim Sweeney opposes labeling video games with AI tags, arguing they will become irrelevant as AI becomes…
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Shams Jorjani, CEO of Arrowhead Game Studios, advocates for AI's use in backend operations to streamline tasks and free up…
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The mobile gaming sector has widely adopted AI tools to enhance production and player experience with little controversy, unlike the…
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Take-Two Interactive CEO Strauss Zelnick advocates caution in adopting AI, prioritizing intellectual property protection over rapid innovation to avoid legal…
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7% of Steam games (7,818 titles) now disclose using generative AI in development, a significant rise from 1.1% in April…
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The developer of "The Alters" admitted unintentional AI-generated text and translations in the game, promising quick fixes to replace them…
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11 Bit Studios clarified that AI-generated content in "The Alters" was temporary or minimal, addressing backlash over undisclosed AI elements…
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Gamers discovered undisclosed AI-generated content in "The Alters", sparking backlash over lack of transparency and Valve’s policy violations regarding AI…
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Frontier Developments removed generative AI from Jurassic World Evolution 3 due to player backlash, discontinuing AI-generated scientist portraits after community…
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