Xbox Flies 200-Foot TV Over Miami to Break Gaming Records
▼ Summary
– Xbox partnered with rapper Swae Lee to play Ninja Gaiden 4 on a 200-foot screen flown by a helicopter around Miami.
– This marketing stunt set a Guinness World Record for the largest video game display flown by a helicopter.
– The event celebrated the release of Ninja Gaiden 4, which is available for free on Xbox Game Pass Ultimate or for purchase on other platforms.
– Swae Lee debuted his new song ‘Flammable’ as the official soundtrack for the game during the helicopter event.
– This is part of a trend of unusual gaming world records, such as Red Bull’s ‘longest distance kill’ achievement in VALORANT.
Xbox has once again pushed the boundaries of gaming innovation by orchestrating a breathtaking aerial spectacle over Miami. Partnering with acclaimed rapper and gaming enthusiast Swae Lee, the brand unveiled the largest video game display ever flown by a helicopter, setting a new Guinness World Record. This audacious marketing stunt featured a massive 200-foot screen suspended mid-air, broadcasting live gameplay of the newly released Ninja Gaiden 4 for everyone below to witness.
While most gaming sessions unfold from the comfort of a living room sofa, Xbox aimed to deliver an unforgettable experience that mirrors the high-flying action of its latest title. The event involved two helicopters, advanced sports broadcasting equipment for a seamless live stream, and a team bold enough to play the game while soaring above the city. Swae Lee also introduced his new track “Flammable” as the official soundtrack, featured in the accompanying video footage.
The inspiration for this sky-high endeavor comes directly from the game’s narrative. In Ninja Gaiden 4, characters navigate a vertical world of skyscrapers, having rebuilt society upward to escape toxic floods. By bringing gameplay to the skies, Xbox created a living representation of that universe. The game launched on October 21 and is available through Xbox Game Pass Ultimate or for purchase on Steam and PlayStation.
This isn’t the first time the gaming industry has ventured into record-breaking territory. Red Bull recently collaborated with former VALORANT pro Tyson “TenZ” Ngo to achieve the “longest distance kill” in a video game. Using high-powered binoculars, the esports athlete eliminated a digital opponent positioned 50 meters from his screen, a feat demanding extreme precision and lightning-fast reflexes.
Elsewhere in tech and entertainment, the upcoming Grand Theft Auto VI trailer shattered records as the most-watched video in a single day, amassing 62.7 million views within 24 hours and surpassing influencer MrBeast. As gamers increasingly seek immersive, on-the-go experiences, stunts like Xbox’s helicopter display highlight a growing trend toward blending real-world excitement with digital gameplay.
(Source: Supercar Blondie)
