Apple TV Plus Rebrands to Simply Apple TV
▼ Summary
– Apple TV Plus streaming service is being rebranded to “Apple TV” with a vibrant new identity.
– The rebranding was briefly mentioned in a press release about the F1 movie’s December 12th streaming debut.
– The name change may cause confusion as “Apple TV” already refers to the app and hardware devices.
– Apple’s own announcement wording highlights the branding confusion between the service, app, and hardware.
– No details have been provided about updated logos or how the streaming service will be distinguished from existing products.
Apple has announced a significant rebranding of its streaming platform, with Apple TV Plus now officially becoming simply “Apple TV.” This shift in identity was quietly revealed at the end of a recent press release focusing on the December streaming premiere of F1 The Movie. Despite the announcement, the company’s official website and press materials still display the old Apple TV Plus branding as of this writing.
This move is expected to create considerable confusion among consumers. The name “Apple TV” already refers to multiple products: the Apple TV app for renting or buying films, and the physical Apple TV 4K media player. Even Apple’s own announcement wording underscores the potential for misunderstanding. It states that F1 The Movie can be purchased on Apple TV before its global streaming debut on Apple TV, adding that Apple TV is accessible through the Apple TV app on devices like, you guessed it, Apple TV.
No additional information has been provided by Apple regarding the visual aspects of this rebranding. It remains uncertain whether the company plans to introduce a new logo or implement other distinguishing features to set the streaming service apart from its similarly named counterparts. We have reached out to Apple to inquire about possible changes to the Apple TV app and hardware and will provide updates should more details become available.
(Source: The Verge)