Amazon’s Fall Hardware Event: What to Expect
▼ Summary
– The author is a senior reviewer with over 20 years of experience in smart home and connected tech, having written for major publications.
– Amazon’s fall hardware event is scheduled for September 30, 2025, in New York City, where it traditionally launches new products like Echo devices and Kindles.
– The invitation hints at new Kindles, possibly a color Kindle Scribe, and new Echo devices, as indicated by visual clues and prior CEO comments.
– The Verge will cover the event, noting that the invite’s “stroke of a pen” phrase on a color Kindle may suggest a new Scribe model.
– Any announced hardware could be the first developed entirely under Panos Panay, who took over Amazon’s Devices & Services division in late 2023.
Amazon has officially sent out invitations for its highly anticipated fall hardware showcase, an annual tradition where the tech giant typically unveils an array of new products. This event, set for Tuesday, September 30th, 2025 in New York City, is expected to feature the latest additions to the Echo smart speaker lineup, Fire TV devices, and Kindle e-readers, along with potentially dozens of other connected gadgets.
The invitation itself offers intriguing clues about what’s to come. It prominently features what appears to be a color display Kindle, sparking speculation about a possible color Kindle Scribe model. The design also includes the familiar blue glow of an Alexa light, strongly suggesting new Echo devices are on the horizon. Earlier this year, Amazon CEO Andy Jassy promised “beautiful new hardware” for the fall season, building anticipation for this event.
Adding to the mystery, the invitation carries the phrase “stroke of a pen” displayed on what looks like a color e-ink screen. Industry observers believe this could be a direct hint toward an advanced stylus-compatible color Kindle, potentially revolutionizing how users interact with e-readers for note-taking and creative tasks.
This year’s product launches may carry additional significance, as they could represent the first major hardware developed entirely under the leadership of Panos Panay. After a notable departure from Microsoft, Panay took charge of Amazon’s Devices & Services division in late 2023, bringing his extensive experience in consumer hardware to the company’s innovation pipeline.
(Source: The Verge)
