Switch 2 Pro Controller Sells Out Fast Due to High Demand
▼ Summary
– The Switch 2 Pro Controller had a 32% attach rate during the console’s launch month, meaning nearly one-third of buyers purchased the $85 accessory.
– The Pro Controller was June’s best-selling accessory in dollars, with an estimated 512,000 units sold in the US in the first month.
– The high sales are notable because the Pro Controller isn’t essential for gameplay and the original Switch’s version is compatible.
– The Pro Controller’s price increased by $5 before launch, likely due to concerns about Trump’s import tariffs.
– Early sales figures, while strong, may not predict long-term success, as they often reflect supply availability rather than sustained demand.
The Switch 2 Pro Controller has become an unexpected breakout success, selling out rapidly as early adopters flock to Nintendo’s premium accessory. Industry reports reveal nearly one-third of console buyers opted for the $85 controller, marking one of the highest attachment rates for a gaming peripheral in recent memory.
According to Circana analyst Mat Piscatella, the Pro Controller achieved a remarkable 32% attach rate during the Switch 2’s launch month, meaning almost a third of console purchases included the high-end controller. This surge propelled it to become June’s top-selling gaming accessory by revenue. Early estimates suggest over half a million units sold in the U.S. alone, a staggering figure given that the controller isn’t essential for gameplay and remains compatible with the original Switch.
What makes these sales even more notable is the recent $5 price increase on the Pro Controller, likely tied to shifting import tariffs. Despite the hike, demand hasn’t wavered, underscoring the appeal of Nintendo’s refined design and enhanced features. Early adopters, often willing to spend more on accessories, have driven this initial spike, though analysts expect the attachment rate to stabilize as the console reaches a broader audience.
Piscatella cautioned that early sales figures primarily reflect supply availability rather than long-term demand. Still, he described the Switch 2’s launch performance as a “helluva good start,” signaling strong momentum for Nintendo’s latest system. Whether this trend continues remains to be seen, but for now, the Pro Controller’s runaway success highlights the enthusiasm surrounding the Switch 2’s debut.
(Source: GAMESPOT)
