Dell’s New XPS Premium Laptops: A Rebrand You Didn’t Expect
▼ Summary
– Dell has replaced its XPS branding with new “Premium” models, the Dell 16 Premium and Dell 14 Premium, featuring minor updates like Intel Core Ultra Series 2 processors and a revised logo.
– The new laptops maintain nearly identical designs and specs to their XPS predecessors, with prices starting at $1,649.99 for the 14-inch model and $2,699.99 for the 16-inch model.
– Dell’s product lead stated the rebranding aims to simplify PC selection while retaining the same quality, design, and performance as the XPS line.
– The Dell 16 Premium now offers Nvidia RTX 5060 GPUs at launch, with RTX 5050, RTX 5070, and Intel Arc models coming soon, while the 14 Premium retains RTX 4050 options but adds Wi-Fi 7 and up to 64GB RAM.
– Both models feature the same display, ports, storage, and “zero-lattice” keyboard design as the previous XPS lineup, with color options limited to Platinum and Graphite.
Dell has unveiled its latest premium laptops, marking a significant rebrand from the familiar XPS lineup to new “Premium” models. The Dell 16 Premium and Dell 14 Premium retain much of what made their predecessors popular, now powered by Intel’s Core Ultra Series 2 Arrow Lake processors and featuring subtle design tweaks like an updated lid logo. Despite the name change, these devices continue to deliver the high-end performance and sleek aesthetics Dell is known for.
According to Kevin Terwilliger, Dell’s product management lead, the shift to the “Premium” branding represents a new era for the company. The goal is to simplify the selection process while maintaining the same top-tier quality, design, and performance that customers expect. Available immediately in the US and Canada, pricing starts at $1,649.99 for the 14-inch model and $2,699.99 for the 16-inch variant, with Canadian pricing set at $2,649.99 and $3,749.99 respectively.
Color options remain unchanged, offering a choice between Platinum (silver) and Graphite (dark gray), both designed to seamlessly fit into professional and academic environments. The minimalist aesthetic ensures these laptops won’t stand out in a boardroom or lecture hall.
Under the hood, the Dell 16 Premium now includes Nvidia’s latest RTX 5060 GPU at launch, with additional configurations featuring the RTX 5050, RTX 5070, and Intel Arc graphics arriving soon. The RTX 5070 model will also support Thunderbolt 5, a notable upgrade for power users.
Meanwhile, the Dell 14 Premium sticks with integrated Intel graphics or an optional RTX 4050 GPU, matching its XPS predecessor. However, it now supports up to 64GB of LPDDR5 RAM, doubling the previous maximum, and includes Wi-Fi 7 compatibility, aligning it with the larger 16-inch model.
Beyond these updates, much remains familiar. Displays, port selections, and storage options mirror last year’s XPS models, and the design retains the controversial zero-lattice keyboard with its capacitive function row, a feature that has drawn mixed reviews compared to traditional keyboards on competitors like the MacBook Pro.
While the rebrand may take some getting used to, Dell’s latest offerings continue to cater to professionals and creatives seeking powerful, stylish laptops. The name has changed, but the essence of what made the XPS line successful remains intact.
(Source: The Verge)
