Switch 2 Sells 1M Units in Japan, Breaks Launch Records

▼ Summary
– Nintendo Switch 2 sold nearly one million units in Japan during its first week, setting a national console launch record.
– Famitsu data shows 947,931 Switch 2 units sold in Japan, far surpassing the original Switch’s 330,637 first-week sales.
– Previous Japanese launch records were held by PlayStation 2 (630,000+), Game Boy Advance (611,000), and Nintendo DS (468,000).
– Globally, the Switch 2 sold 3.5 million units in its first four days, outperforming the original Switch’s 2.7 million.
– Nintendo projects 15 million Switch 2 sales by March 2026, while Ampere Analysis forecasts over 13 million in 2025 alone.
The Nintendo Switch 2 has shattered sales records in Japan, moving nearly one million units in its first week alone. This milestone makes it the most successful console launch in the country’s history, surpassing previous heavyweights like the PlayStation 2 and original Switch.
According to the latest figures from Famitsu, Japanese consumers purchased 947,931 Switch 2 consoles during its debut week. By comparison, the first-generation Switch managed 330,637 units in the same timeframe, less than half the new model’s performance. The gap becomes even more striking when looking at other historic launches: the PlayStation 2 previously held the record with 630,000 units, followed by the Game Boy Advance (611,000) and Nintendo DS (468,000).
Globally, the Switch 2’s momentum shows no signs of slowing. Nintendo confirmed 3.5 million units sold worldwide in just four days, outpacing the original Switch’s 2.7 million during its initial launch window. Industry analysts project strong long-term demand, with Nintendo aiming for 15 million sales by March 2026. Independent research from Ampere Analysis suggests the console could attract over 13 million buyers in 2025 alone, reinforcing expectations of sustained success.
The explosive start highlights the enduring appeal of Nintendo’s hardware, blending innovation with a proven formula. With demand outstripping early projections, the Switch 2 appears poised to redefine the company’s sales benchmarks in the years ahead.
(Source: Games Industry)