Apple to Unveil 5+ New Products Ahead of March 4 Event
▼ Summary
– Apple is hosting a special multi-day launch event starting March 2nd, culminating in an in-person experience on March 4th, rather than a traditional keynote.
– At least five new products, including hardware, software, and chips, are expected to be announced during this three-day period.
– A new low-cost MacBook is very likely to be launched, as hinted by color options in Apple’s official event graphic.
– Other products like the Mac Studio, Studio Display, and updates to the iPhone, iPad Air, and MacBook Pro lines are also in development or likely to be updated soon.
– The event announcements may focus on a mix of product categories, so not all five new products are necessarily hardware items.
Apple is gearing up for a significant product rollout, with at least five new items expected to debut in early March. The company has announced a special in-person “Apple experience” scheduled for March 4th in various global cities. According to a detailed report from Bloomberg, this will not be a standard keynote presentation. Instead, the launch will unfold as a three-day series of announcements, beginning on Monday, March 2nd, and culminating with the physical events on Wednesday. This approach suggests a steady stream of press releases and potential launch videos over that period, rather than a single, live-streamed showcase.
The upcoming launches are generating considerable excitement. Bloomberg’s Mark Gurman indicates that the announcements will span hardware, software, and new chipsets. While the exact product mix remains under wraps, the expectation is for a minimum of five new offerings. Among the hardware possibilities, a new, more affordable MacBook model is considered highly probable. This speculation is fueled by the appearance of rumored color options within the official invitation artwork Apple distributed.
Other potential hardware refreshes noted by Gurman include updates to the Mac Studio and Studio Display, though he suggests launching both simultaneously at this event might be excessive. He also points to dwindling retail supplies for several existing products, including the iPhone 16e, the M3 iPad Air, and the M4 MacBook Air and M4 Pro/Max MacBook Pro models. This inventory drawdown is a classic signal that new versions are imminent and could be part of this announcement cycle.
It is important to remember that the “at least five” figure encompasses the entire spectrum of announcements. Therefore, we may not see five entirely new hardware devices; some of the reveals could involve software updates or new silicon. Regardless of the final lineup, this coordinated rollout promises to be a major moment for Apple, setting the tone for its product narrative in the coming year.
(Source: 9to5 Mac)
