Apple’s New Sainte‑Catherine Store Opens Today in Montreal
▼ Summary
– The store features an Apple Pickup area for convenient online order collection and a Genius Bar for expert support.
– Customers can access exclusive retail services like personalized shopping, financing, trade-ins, and expert guidance.
– Free Today at Apple sessions teach skills such as photography, video editing, and using Apple Intelligence and assistive technologies.
– A nearly 200-person team of multilingual Specialists is available to help customers maximize their device usage.
– To celebrate the opening, illustrator Catherine Potvin will lead live iPad art demos and draw on customers’ bags on January 16-17.
The new Apple Sainte‑Catherine store in Montreal officially opens its doors today, offering a comprehensive hub for technology, creativity, and personalized support. Located in the heart of the city, the store is designed to be a community space where customers can explore the latest Apple products, receive expert guidance, and participate in free educational workshops. This opening reinforces Apple’s commitment to providing immersive retail experiences that go far beyond simple transactions.
Toward the back of the store, a dedicated Apple Pickup area allows customers to seamlessly collect online orders at their convenience. Alongside this, the iconic Genius Bar provides technical support and troubleshooting from trusted Apple Specialists. The retail team offers services available exclusively at Apple stores, such as personalized shopping consultations, flexible monthly financing plans, competitive trade-in valuations for old devices, and expert setup assistance.
A core component of the experience is the free Today at Apple program. These sessions are designed to help participants unlock new skills, from learning how to frame a perfect photograph and edit videos to getting started with the latest features on iPhone, iPad, and Mac. The curriculum also includes valuable sessions on accessibility, teaching the fundamentals of using assistive technologies like VoiceOver to ensure everyone can enjoy their devices.
The store is staffed by a team of nearly 200 highly trained Specialists, a group that collectively speaks dozens of languages. This diverse team is prepared to welcome every visitor and share practical tips to help them maximize the potential of their Apple products.
To mark the grand opening, the store will host special events this weekend. Montreal-based illustrator and designer Catherine Potvin will lead live art demonstrations using iPad on Friday, January 16, and Saturday, January 17. During select times on both days, customers will have the unique opportunity to receive an original illustration from Potvin, drawn directly onto their Apple retail bags as a commemorative keepsake.
(Source: Apple News)
