Disney Plus Adds Vertical Video Feature
▼ Summary
– Disney announced at CES that Disney Plus will introduce a vertical video feed later this year.
– The vertical video content will include original short-form programming, social clips, and scenes from longer titles.
– Disney’s Erin Teague described the feed as a unified destination for short-form Disney content that will evolve over time.
– The company previously added a similar vertical video tab called “Verts” to its ESPN app.
– Netflix has also been testing a vertical video feed featuring clips from its shows and movies.
The streaming landscape is shifting to meet viewers where they are, and Disney Plus is embracing vertical video. The company announced at its CES Global Tech & Data Showcase that a dedicated vertical video feed will launch on the platform later this year. This move signals a strategic push into short-form content, directly within the primary Disney Plus application.
According to details from the event, the new feature will offer a curated mix of content designed for phone-first viewing. Erin Teague, Disney’s Executive Vice President of Product Management, described the vision for the feed, stating it will house “original short-form programming, repurposed social clips, refashioned scenes from longer-form episodic or feature titles or a combination.” The goal is to create a unified destination for all short-form Disney content, dynamically updated based on a user’s interests and viewing history.
Teague emphasized the evolving nature of the project during the showcase. “Think all the short-form Disney content you’d want in one unified app,” she said. “Over time, we’ll evolve the experience as we explore applications for a variety of formats, categories, and content types for a dynamic feed of just what you’re interested in , from Sports, News, and Entertainment , refreshed in real time based on your last visit.”
This initiative is not Disney’s first foray into vertical video. Last year, the company introduced a similar tab labeled “Verts” in its significantly redesigned ESPN app. Disney is also not alone in this space; competitor Netflix has been actively testing its own vertical video feed, which surfaces clips from its library of shows and films. This industry-wide experimentation highlights the growing importance of mobile-optimized, snackable content formats as streaming services compete for user attention.
(Source: The Verge)
