HP Omen Gaming Laptops Rebrand as HyperX with Latest Intel & AMD CPUs
▼ Summary
– HP is rebranding its Omen gaming PCs under the HyperX name, integrating them with HyperX peripherals to create a unified gaming ecosystem.
– The updated HyperX Omen 15, 16, and Max 16 laptops will feature the latest Intel and AMD processors, along with improvements to keyboards, cooling, and performance.
– The flagship Omen Max 16 is positioned as HP’s fastest non-liquid-cooled gaming laptop, featuring a high-wattage power design, a brighter OLED display, and a powerful GaN charger.
– HP is offering a wide variety of configurations for these systems, with availability staggered between January and Spring 2026, though specific pricing has not been announced.
– At CES, HyperX also launched new peripherals, including a 34-inch QD-OLED gaming monitor and an Xbox-licensed leverless arcade fightstick.
HP is strategically unifying its gaming hardware under a single, powerful banner. The company is rebranding its Omen gaming laptops as HyperX models, a move that consolidates its PC and peripheral lines into a cohesive ecosystem. This follows HP’s 2021 acquisition of the HyperX brand, which until now was reserved for accessories like headsets and keyboards. The newly christened HyperX Omen 15, Omen 16, and Omen Max 16 laptops are not just getting a new name; they are receiving significant internal upgrades featuring the latest processors from both Intel and AMD, alongside other key enhancements.
This rebranding strategy mirrors approaches taken by other major players, such as Dell’s use of the Alienware name, aiming to leverage HyperX’s strong reputation within the gaming community. Beyond the logo change, the laptops feature refined designs with improvements to cooling systems, keyboards, and core specifications. The most notable updates come in the form of new silicon, with configurations offering next-generation Intel Core Ultra and AMD Ryzen AI processors paired with powerful Nvidia GeForce RTX 50-series laptop GPUs.
A detailed look at the specifications reveals a range tailored for different performance tiers. The HyperX Omen Max 16 stands as the flagship, promising to be the fastest air-cooled gaming laptop available. It boasts a top-tier display with a brighter, faster OLED panel less prone to glare, support for up to a Nvidia GeForce RTX 5090 Laptop GPU, and a substantial 300W total platform power supported by a 460W GaN charger. The Omen 16 and Omen 15 models also see boosts in thermal design power and are the first from HP to feature keyboards with an ultra-responsive 8,000 Hz polling rate.
HP is offering a remarkably wide array of configuration options across the line, though availability will vary by region. The Omen 15, for instance, lists CPU options spanning from Intel’s 14th Gen Core to upcoming “next-gen” architectures. All systems will feature modern connectivity like Wi-Fi 7 and offer high-speed DDR5 RAM and PCIe Gen 4 or Gen 5 NVMe storage.
Pricing and exact availability remain under wraps. The HyperX Omen 15 is slated for release later this month, with the Omen 16 and Omen Max 16 following in the spring of 2026. The company also used CES to unveil other HyperX products, including a high-performance 34-inch QD-OLED gaming monitor with a 360 Hz refresh rate and a licensed leverless arcade fightstick for Xbox.
(Source: Tom’s Hardware)
