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Supernatural Revival: Show Not Dead After All

▼ Summary

– Meta announced it would stop producing new content for the VR fitness game *Supernatural*, angering its dedicated user base.
– Meta is now spinning *Supernatural* off into an independent company called Supernatural Health later this year.
– The new Supernatural Health app will be available as a separate title on the Meta Horizon Store.

A few months ago, Meta seemed to deliver a death blow to Supernatural, the widely loved VR fitness title on the Meta Quest platform. The company announced it would cease producing new content for the game, a move tied to broader VR layoffs that left its fiercely loyal community outraged. But now, the story has taken an unexpected turn. Today, Meta revealed in a community post that Supernatural is being revived, spinning off into an independent company later this year.

The new venture will be called Supernatural Health, launching as a separate app on the Meta Horizon Store. While Meta has not disclosed who will serve as CEO of the spin-off, the shift marks a significant change in direction. Instead of being shuttered, the game is being given a second life outside of Meta’s direct control. This decision comes after intense backlash from users who had built their fitness routines around the immersive workouts, with many feeling abandoned by the original shutdown announcement. The move to independence suggests Meta is willing to let the product thrive on its own terms, even as the company continues to restructure its VR operations.

(Source: The Verge)

Topics

vr fitness gaming 95% meta corporate strategy 92% community backlash 88% game spin-offs 85% vr industry layoffs 83% supernatural health 80% meta horizon store 77% content discontinuation 75% independent company formation 72% vr community dynamics 70%