Founder-Led Marketing Drives 3.7x Larger Deals
▼ Summary
– Founders posting at least 10 times annually on LinkedIn generate 33% more leads and larger deal sizes.
– Building a personal brand helps founders generate pipeline influence, close deals faster, and attract top talent.
– A proven founder-led marketing framework has driven significant results, including 65% of leads for Aligned and $15M in pipeline influence for Hootsuite’s CEO.
– The webinar teaches how to convert knowledge into trust-building content, maintain consistency without burnout, and amplify efforts with paid promotion.
– Attendees will learn three effective story types, a system for capturing ideas efficiently, and key metrics to track content influence through the sales cycle.
Your unique perspective as a founder represents one of your most powerful yet frequently overlooked tools for business growth. Founders who actively share insights on LinkedIn at least ten times annually see a remarkable 33% increase in lead generation and secure significantly larger contract values. Many business leaders hesitate, citing busy schedules or a lack of marketing expertise, but this often means valuable opportunities are missed. What if the deep product knowledge and strategic vision you already possess could be transformed into your most effective channel for attracting new business?
Forward-thinking entrepreneurs are now leveraging their personal brands to accomplish extraordinary results. These efforts frequently translate into millions in sales pipeline influence, accelerate deal closures, and help recruit exceptional team members. A newly available on-demand webinar, featuring experts from LinkedIn, reveals compelling data and a practical framework for achieving these outcomes.
This established approach to founder-led marketing has delivered impressive results for various companies. For instance, Aligned successfully generates 65% of its leads via LinkedIn, while the framework influenced a $15 million pipeline for Hootsuite’s CEO. Additionally, Wynter experienced a surge in demo signups, with 80% originating from these strategic efforts.
During the session, you will discover methods for converting your expertise into content that builds credibility and trust. You’ll also learn to implement sustainable systems that maintain consistency without leading to exhaustion, plus techniques for boosting your organic reach through well-planned paid campaigns. No matter your company’s stage, from pre-seed startups to businesses scaling through Series B funding, this webinar provides a clear path for evolving initial hesitancy into recognized industry authority.
Attendees gain immediately actionable strategies, including identifying the three types of stories that most strongly connect with potential customers. You will receive a straightforward method for gathering content ideas efficiently, without adding significant time to your workload. The training also covers a reliable process used by successful founder-marketers to publish consistently high-impact posts while avoiding burnout. Importantly, you’ll learn which performance metrics truly matter, moving beyond superficial engagement like likes, and how to accurately measure content influence throughout your entire sales process.
Stop delaying and begin creating. Your distinctive voice could very well be the growth catalyst your business needs.
Explore the presentation slides below or access the complete webinar for an in-depth look at all the strategies and data.
(Source: Search Engine Journal)
