Google Ads Adds Political Content Controls at Account Level
▼ Summary
– Google Ads now allows advertisers to set a default political-ads preference at the account level, not just for individual campaigns.
– This feature simplifies compliance with political-ad regulations, including the EU’s TTPA rules that began in October 2025.
– Advertisers can declare whether they intend to run political ads in the EU or not, applying it across all future campaigns automatically.
– The update reduces errors and compliance gaps by eliminating the need to manually update each campaign’s settings.
– This change helps advertisers avoid compliance issues while providing Google with more consistent political-ad declarations.
Google Ads has introduced a significant update by enabling advertisers to set a default political content preference at the account level, streamlining how they manage compliance with evolving regulations. This enhancement builds on the campaign-level controls launched in August 2025, offering a more centralized and efficient approach for businesses running ads across multiple campaigns.
The primary benefit of this change is a simplified and more uniform method for adhering to political advertising rules. With new transparency mandates, such as the European Union’s TTPA regulations that became enforceable in October 2025, gaining traction worldwide, advertisers now have a powerful tool to maintain consistency without repetitive manual adjustments. Instead of configuring each campaign individually, marketers can establish their political-ad intent once and have it automatically apply to all current and future campaigns within the account.
Within the campaign settings interface, advertisers are presented with two clear options. They can select “I don’t intend to use this account to run political ads in the EU,” or they can declare that their campaigns do involve political content. This account-level setting serves as the default for all new campaigns, significantly reducing the risk of human error and potential compliance oversights.
The updated interface has already been observed live in a Spanish-language version, as noted by Google Ads Specialist Victor Sellés Guillemat, confirming its active deployment.
This move by Google reflects the increasing pressure digital platforms face to ensure transparency in political advertising, particularly during intense global election periods and amid the rollout of new regional laws. The update is designed to minimize administrative burdens for advertisers who follow the rules, while simultaneously providing regulators with more accurate and consistent disclosure data.
Ultimately, this seemingly minor interface adjustment delivers substantial practical value. Advertisers benefit from a smoother compliance process with fewer potential headaches, and Google obtains more reliable and standardized political-ad declarations across its entire advertising ecosystem.
(Source: Search Engine Land)
