GTA 5 Actor: GTA 6 Should Cost $100

Speculation continues to swirl around the potential retail price for the highly anticipated Grand Theft Auto VI, with some industry voices suggesting figures as high as $100. While Rockstar Games has yet to announce official pricing, GTA 5 actor Jay Klaitz, famous for his role as Lester, recently voiced his opinion that the upcoming title justifies a triple-digit cost. He bases this on the sheer volume of content and the extensive development cycle the game demands.

Klaitz explained that these projects require an enormous investment of time, often spanning many years. Development doesn’t pause after one title ships; work on the next installment typically begins almost immediately. He emphasized that a single purchase of a game like GTA VI often provides what feels like multiple products, including the core story, future downloadable expansions, and a robust online multiplayer component.

While he personally sees the logic behind a $100 price tag, Klaitz also acknowledged the importance of making the game affordable for a wider audience. He expressed understanding for the argument that a lower price point increases accessibility, suggesting that perhaps a middle ground could be found. Ultimately, he stands by his sentiment that the game’s expected scale and longevity make a premium price warranted.

Market data indicates that consumers are increasingly accepting of new game prices at $80 or more, yet the final cost for GTA 6 remains a mystery. Some analysts and developers argue that $70 is the appropriate price, while others, like Klaitz, contend that the project’s massive scope makes it deserving of a $100 launch price. A counter-argument suggests that the game doesn’t need such a high initial cost because its online mode is likely to generate significant recurring revenue.

The conversation about a potential $100 price was partly ignited by researcher Matthew Ball. In a recent memo, he noted a growing hope within the gaming industry that GTA VI could be priced between $80 and $100. He provided context by pointing out that, when adjusted for inflation, previous entries in the series were already sold at equivalent high prices. Ball observed that while the cost of nearly everything else, from entertainment subscriptions to essential goods, has risen, video game prices have remained comparatively low. Despite this analysis, his personal forecast is that the game will launch at a standard $70.

Beyond pricing, Klaitz shared his hopes for the franchise’s future settings. He proposed that a future Grand Theft Auto game could break tradition by leaving the United States. He specifically mentioned Dubai as an intriguing location, highlighting the dramatic contrast between its towering urban skyline and the vast, open desert just minutes away. He suggested such an environment would offer fantastic opportunities for diverse gameplay and storytelling, also floating ideas like the North Pole or Greenland as other unique possibilities.

Klaitz also touched upon the potential for a Grand Theft Auto television adaptation. He stated that translating the open-world, sandbox experience of the games into a linear narrative would be a significant challenge, but a live-action series would be “really cool to try to pull off.” He expressed a preference for a live-action format over an animated one, acknowledging the difficulty in capturing the game’s signature freedom within a structured story but believing it would be a fun creative endeavor.

Grand Theft Auto VI is scheduled for release on PlayStation 5 and Xbox Series X|S in May 2026.

(Source: Gamespot)