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Hyundai Slashes Ioniq 5 Price for 2026 Model

▼ Summary

Hyundai has implemented significant price cuts for the 2026 model-year Ioniq 5, reducing the SE RWD model from $42,600 to $35,000.
– The price reductions are even larger for other Ioniq 5 versions, ranging from $9,150 to $9,800, such as the XRT model dropping from $55,500 to $46,275.
– Hyundai’s CEO stated the price cuts are a bold step to keep the Ioniq 5 competitive and reflect a commitment to delivering technology and innovation.
– The price cuts apply only to US-built Ioniq 5s, with Korean-built models like the Ioniq 5 N and other Hyundai EVs not included but still eligible for a $7,500 manufacturer incentive.
– The Ioniq 5 was updated last year with improvements including native NACS ports and the addition of a rear windshield wiper.

Hyundai has announced a substantial price reduction for its 2026 Ioniq 5 lineup, positioning the electric crossover as a more accessible option in a competitive market. This strategic move follows recent shifts in the automotive industry regarding clean vehicle incentives.

The most affordable version, the Ioniq 5 SE RWD, sees its price drop from $42,600 for the 2025 model year down to $35,000 for 2026. Higher trim levels receive even deeper discounts ranging from $9,150 to $9,800. For instance, the rugged XRT variant pictured here now starts at $46,275, a significant decrease from its previous $55,500 starting point.

Randy Parker, Hyundai Motor North America’s CEO, emphasized the company’s dedication to maintaining the Ioniq 5’s competitive edge. “We’re making decisive moves to keep our award-winning electric vehicle at the forefront of consumer consideration,” Parker stated. “This pricing adjustment demonstrates our unwavering focus on providing cutting-edge technology and innovation at an exceptional value.”

Unlike federal tax credits that include income restrictions, Hyundai’s price reduction applies universally to all qualified buyers. The new pricing only affects Ioniq 5 models manufactured in the United States. Vehicles like the performance-oriented Ioniq 5 N from Korea, along with the Ioniq 6 sedan and forthcoming Ioniq 9 SUV, were not included in this announcement. Hyundai clarified that 2025 models of those vehicles continue to qualify for a $7,500 manufacturer incentive.

The Ioniq 5 received significant upgrades last year that enhanced its already impressive package. These improvements included the addition of native North American Charging Standard ports and the long-requested rear windshield wiper, addressing one of the few criticisms of the vehicle’s design.

(Source: Ars Technica)

Topics

hyundai price cuts 95% ioniq 5 93% vehicle pricing 88% ev tax credits 85% model year changes 82% ev competition 80% automaker reactions 80% manufacturer incentives 78% corporate strategy 75% us manufacturing 75%