StackAdapt Launches All-in-One Martech Suite
▼ Summary
– StackAdapt launched a martech suite combining email marketing, first-party data activation, and programmatic advertising on one platform.
– The suite enables unified, personalized campaigns across channels using real-time behavioral triggers and segmentation.
– It automatically adds website visitors who fill out forms to programmatic retargeting campaigns after triggering follow-up emails.
– The platform integrates with CRM and marketing tools like HubSpot and Klaviyo to source and activate first-party data.
– New features include conversion event triggers, randomized path testing, and expanded dynamic creative optimization for B2B, finance, and education verticals.
The StackAdapt platform has officially launched a comprehensive martech suite, integrating email marketing, first-party data activation, and programmatic advertising into one unified system. This all-in-one approach aims to simplify how marketers manage campaigns across multiple channels, with a strong emphasis on leveraging data to enhance personalization and engagement.
Traditionally, programmatic advertising and email marketing operate through separate tools, creating operational silos. StackAdapt’s new suite bridges this gap by enabling marketers to run cohesive campaigns across paid and owned media channels. Central to this integration is the use of real-time behavioral triggers, advanced audience segmentation, and dynamic creative optimization. The platform includes native orchestration workflows that link pixel-based programmatic interactions with automated email follow-ups, creating a seamless customer journey.
Imagine a typical online interaction: a visitor fills out a form to download a resource, prompting an automated email response. With StackAdapt’s technology, that same visitor is instantly added to a programmatic retargeting campaign, ensuring consistent messaging across both email and display advertising. This synchronization helps brands maintain engagement without manual intervention.
To support these capabilities, StackAdapt has expanded its integrations with leading CRM and marketing automation platforms such as HubSpot, Klaviyo, Braze, and CallRail. Marketers can upload and analyze first-party data, launch one-time or automated email campaigns, and trigger programmatic engagements, all within a single workflow.
Vitaly Pecherskiy, StackAdapt’s co-founder, emphasized the significance of this release. “This marks a pivotal moment for marketers aiming to activate their data and deliver connected customer experiences at scale,” he stated. “We’re removing the friction between adtech and martech by enabling real-time decision-making and coordinated messaging across email and programmatic channels. It’s a complete solution built for today’s first-party data environment.”
New orchestration features include conversion event triggers, which treat every website interaction as a chance to re-engage users via email or programmatic ads. The platform also supports randomized path testing within campaign flows, allowing teams to test and optimize sequences based on performance data.
Email marketing enhancements now include support for multiple custom domains, a feature especially useful for agencies and enterprise marketers managing communications across various brands. Additionally, dynamic creative optimization (DCO) has been extended beyond ecommerce and automotive to new sectors like B2B, finance, and education. This gives marketers the ability to personalize ad creative using audience data, product feeds, or real-time user behavior.
![Image: A marketer reviewing campaign analytics on a dashboard]
By unifying critical marketing functions, StackAdapt’s suite empowers teams to orchestrate personalized, data-driven customer experiences without switching between disparate systems. The platform’s expanded integrations and testing tools provide greater flexibility and insight, helping brands maximize engagement and ROI in an increasingly complex digital landscape.
(Source: MarTech)
