Google Tag Manager Now Supports Event Parameters for Ads & Floodlight
▼ Summary
– Google Tag Manager now allows advertisers to add custom event parameters directly to Google Ads and Floodlight tags.
– A new Event Parameters field group enables sending custom parameters and configuring tracker settings like User Data dispatch.
– This update eliminates previous limitations that required workarounds or manual gtag() implementations for advanced setups.
– The change aligns GTM’s built-in templates with raw gtag() capabilities, offering more control within the container interface.
– This upgrade was first noticed by Simo Avaha, co-founder of Simmer, who mentioned it on LinkedIn.
Google Tag Manager has introduced a significant enhancement, allowing advertisers to add custom event parameters directly within Google Ads and Floodlight tags. This update streamlines advanced tracking setups and reduces dependency on manual code implementations.
A new Event Parameters field group is now available within Ads and Floodlight event tags. This feature enables users to send custom parameters, such as audience or conversion details, and configure tracker settings like User Data dispatch. Additionally, settings can be applied consistently using an Event Settings variable, promoting uniformity across tags.
Previously, GTM users faced limitations when attempting to send custom parameters or adjust tracker settings through these tags. This often required cumbersome workarounds or direct gtag() implementations. The introduction of this field eliminates those obstacles, offering greater flexibility for sophisticated measurement configurations.
This enhancement brings GTM’s built-in templates closer to the functionality of raw gtag() tagging. Advertisers now have more granular control without needing to exit the container interface, creating a smoother and more integrated workflow.
Overall, the inclusion of event parameters marks a meaningful upgrade for GTM users. It simplifies complex tagging tasks and narrows the gap between container-based and manual tracking methods, making advanced analytics more accessible.
(Source: Search Engine Land)
