Google Ads Launches Suggested Plans in Performance Planner
▼ Summary
– Google Ads introduced Suggested plans in its Performance Planner tool to provide advertisers with pre-built forecasting frameworks that maximize ROI with minimal manual setup.
– The feature offers ready-made forecasts based on existing campaign settings, saving media buyers time by eliminating the need to build scenarios from scratch.
– Suggested plans are optimized for goals, tailored by campaign type (Search, Performance Max, Shopping, and App), and use smart forecasting to simulate scenarios and predict returns.
– These plans may not appear if campaigns are ineligible, already optimized, using portfolio bid strategies, or have account structure restrictions like CSS limitations in some regions.
– The update was first spotted by PPC News Feed founder Hana Kobzová and aims to reduce friction for advertisers by offering a faster path to forecasts when eligible.
Google Ads has introduced a new feature called Suggested Plans within its Performance Planner, offering advertisers a streamlined way to forecast and maximize return on investment with minimal manual effort. This tool provides pre-built frameworks that analyze existing campaign data to recommend the most effective strategies, saving time and reducing guesswork for media buyers.
The primary advantage of Suggested Plans lies in its ability to eliminate the need for building forecasting scenarios from the ground up. Instead, advertisers receive ready-made projections tailored to their current campaign configurations, allowing them to focus on optimization rather than setup. A newly published help document guides users through the functionality, ensuring a smooth onboarding experience.
Suggested Plans operate by generating forecasts optimized for specific goals, leveraging your existing campaign structure to highlight the highest potential returns. The feature organizes recommendations by campaign type, including Search, Performance Max, Shopping, and App campaigns, ensuring relevance and precision for diverse advertising objectives. Through smart forecasting, the tool groups eligible campaigns and simulates various scenarios to identify the settings most likely to deliver strong performance.
To access Suggested Plans, navigate to Tools > Planning > Performance Planner within Google Ads. At the top of the page, you’ll find suggested options; selecting “See campaigns” reveals detailed insights, and clicking “Create Plan” opens the full forecast. Users also have the option to proceed directly to creating a plan from the overview card.
It’s important to note that Suggested Plans may not always be available. This can occur if campaigns are ineligible for forecasting, already fully optimized, utilizing portfolio bid strategies across multiple accounts, or restricted by account structures such as certain regional CSS limitations.
In summary, Suggested Plans offer a valuable shortcut to data-driven decision-making, though their usefulness depends on meeting specific eligibility criteria. By reducing manual input and accelerating the planning process, this feature empowers advertisers to act on informed predictions more efficiently.
(Source: Search Engine Land)
