Saudi’s Zetta Secures $12M Series A to Scale Enterprise Device Subscriptions
▼ Summary
– Zetta, a Saudi DaaS startup, raised $12 million in Series A funding led by Core Vision and National Dimensions Investment to expand its operations.
– The company offers a subscription model that provides organizations with technology devices and services through flexible payment plans, reducing upfront costs.
– Zetta’s service includes device selection, setup, maintenance, and end-of-contract options like upgrades or returns, covering laptops, tablets, and more.
– The model helps enterprises preserve cash flow, access the latest technology without obsolescence, and benefit from full data security and support.
– Founded in 2023, Zetta aims to strengthen its presence in Saudi Arabia’s tech sector and capture a larger share of the enterprise market.
Saudi Arabia’s technology sector is witnessing a significant shift toward flexible enterprise solutions, with Zetta, a Device-as-a-Service (DaaS) provider, securing a substantial $12 million in Series A funding. This investment round was spearheaded by Core Vision Investment and National Dimensions Investment, marking a major step in the company’s growth trajectory. The funding follows a previous pre-seed round of $1.5 million, underscoring growing investor confidence in the subscription-based technology model.
Established in 2023 by Faisal Al Abdulsalam, Tabreez Mohiuddin, Waleed Altheeb, and Saeeduddin Shah, Zetta offers businesses an innovative way to manage their technology needs. Instead of purchasing hardware outright, organizations can subscribe to a full suite of devices and services, reducing upfront costs and simplifying upgrades. The model is designed to help enterprises optimize spending while ensuring they always have access to modern equipment.
Badria Masrahi, Zetta’s CEO, emphasized the company’s alignment with national digital goals, stating, “We value the trust of our investment partners and remain committed to developing integrated technology solutions that align with the aspirations of the Kingdom’s digital transformation.”
The DaaS approach represents a broader industry trend moving away from ownership toward usage-based access. Companies can subscribe to laptops, desktops, tablets, smartphones, and peripherals through plans that include maintenance, support, and periodic refreshes. This eliminates concerns about outdated technology and large capital outlays.
Zetta’s service offerings include subscription terms from 12 to 36 months, with payment flexibility on a monthly or quarterly basis. Their end-to-end solution covers device selection, automated setup, continuous maintenance via Zetta Care, and options at contract end to return or upgrade devices. Partnering with top global brands, the company manages the entire lifecycle from assessment to recovery.
A key advantage for clients is improved cash flow management, as businesses can preserve capital while accessing cutting-edge technology. The model also ensures data security, with clients maintaining full control over their information and hardware throughout the subscription period.
Faisal Al-Abdulsalam, who serves as both founder of Zetta and CEO of lead investor Core Vision Investment, highlighted the company’s strategic importance: “Zetta represents a promising national model in the tech sector. We believe in its strong potential to drive meaningful change in the local market.”
The newly acquired funds will support Zetta’s expansion within Saudi Arabia and enhance its technology platform. The company aims to strengthen its position in the region’s rapidly evolving enterprise services market, catering to organizations seeking agile, cost-effective IT solutions.
(Source: MENAbytes)