Cloud vs. On-Prem vs. Hybrid: The Future of Workflows at Streaming Media 2025
▼ Summary
– Magnus Svensson will moderate a panel at Streaming Media 2025 discussing cloud, on-prem, and hybrid workflows for streaming infrastructure.
– The panel will explore cost efficiency, scalability, and strategic choices for CapEx and OpEx in large-scale live streaming operations.
– Svensson aims to challenge assumptions about cloud solutions and examine when hybrid or on-prem approaches may be more suitable.
– Panelists emphasize that future infrastructure should focus on efficiency, scalability, and business returns rather than rigid deployment models.
– Experts recommend designing flexible, modular solutions that can adapt to technology shifts and optimize costs without locking into specific strategies.
The future of media workflows is no longer a simple choice between cloud, on-premise, or hybrid models—it’s a strategic balancing act driven by cost efficiency, scalability, and long-term operational resilience. As streaming continues to dominate global entertainment and communication, organizations must navigate complex decisions around infrastructure investment, talent readiness, and technological adaptability. A panel at Streaming Media 2025, moderated by Magnus Svensson of Eyevinn Technology, will dive deep into these critical considerations, challenging assumptions and offering actionable insights for media professionals.
Svensson, an industry veteran with extensive experience in streaming architecture and business development, emphasizes the need to move beyond hype. “I’m excited to challenge the idea that cloud is always the obvious answer,” he says. The discussion will explore scenarios where cloud, hybrid, or on-prem solutions deliver the greatest value, helping attendees make future-proof decisions that align with both technical and business objectives.
Joining him is Juan Pablo Saibene, CEO of Qualabs, who believes the real conversation transcends simple infrastructure labels. “It’s about efficiency, scalability, resiliency, and driving real business returns,” Saibene asserts. He highlights that successful migration isn’t just about lifting and shifting existing systems—it requires rethinking workflows from end to end. By adopting a hybrid-by-design approach, organizations can remain agile while controlling costs and unlocking innovation.
Matt Herson of AWS brings a unique perspective as a pioneer in cloud-based content production. His work has helped shape some of the industry’s most advanced media pipelines, demonstrating how cloud environments can support even the most demanding creative and technical requirements. His participation underscores the growing maturity of cloud solutions in high-performance scenarios.
Corey Smith, now with TATA Communications, offers insights from his tenure at Paramount and CBS Sports, where he led the development of hybrid cloud production platforms. Smith is keen to examine whether the industry’s focus is shifting back toward on-prem solutions amid fluctuating cloud costs and performance considerations. “Big bets on cloud are still happening,” he notes, “but are the customers there?”
Rounding out the panel is Barry Owen, Wowza’s chief solution architect, who advocates for flexible, modular system design. “Don’t create a solution that locks you into a certain deployment strategy,” Owen advises. He stresses the importance of building portable architectures that can leverage specialized hardware, burst to the cloud when necessary, and adapt smoothly to new technologies and regulations.
Together, these experts will provide a comprehensive overview of the infrastructure landscape, offering practical guidance for organizations navigating the complexities of modern media workflows. Whether optimizing for live events, on-demand content, or global distribution, the session promises valuable takeaways for anyone invested in the future of streaming.
Early registration for Streaming Media 2025 is available until September 5, offering significant savings for those who sign up ahead of time.
