Major Newsletter Platform Expands to Bluesky and Mastodon
▼ Summary
– Ghost, a newsletter company, now allows publishers to syndicate posts across social platforms like Bluesky, Threads, and Mastodon using its free social web syndication feature.
– The feature is built on the ActivityPub protocol and includes a social web reader to follow content from other publications and platforms.
– Ghost 6.0 introduces a native analytics suite to filter data by audience type, helping publishers track engagement in real time.
– Ghost is increasing prices for its cheapest Ghost(Pro) plans, with the starter plan rising from $9 to $15/month and the publisher plan from $25 to $29/month.
– Ghost announced that publishers on its platform have collectively earned over $100 million in revenue.
Ghost, the popular newsletter platform, has expanded its reach by enabling publishers to distribute content across decentralized social networks like Bluesky, Threads, and Mastodon. This move aligns with the growing demand for open social web alternatives, giving creators more ways to connect with audiences beyond traditional email newsletters.
The new social web syndication feature, built on the ActivityPub protocol, allows publishers to share posts seamlessly across multiple platforms. Ghost emphasizes that just as readers can access content through browsers, feed readers, or email, they can now follow publications using any compatible social client. Alongside publishing capabilities, Ghost 6.0 introduces a built-in social web reader, letting users track content from other publications and short-form posts from networks like Bluesky and Threads. The feature, initially in beta for Ghost(Pro) users, is now widely available.
Another significant addition is the native analytics suite, offering real-time insights into audience engagement. Publishers can filter data by visitor type, public, free members, or paid subscribers, to identify which content performs best. This granular view helps creators refine their strategies and tailor future posts to maximize impact.
However, the update comes with higher pricing for Ghost(Pro) managed hosting plans. The entry-level Starter plan now costs $15 per month, up from $9, while the Publisher plan increases to $29 from $25. Existing subscribers on lower rates will retain their current pricing, ensuring no immediate disruption for long-term users.
Ghost also revealed a milestone: publishers on its platform have collectively earned over $100 million in revenue, underscoring its role as a viable monetization tool for independent creators. By integrating with emerging social platforms and enhancing analytics, Ghost continues to position itself as a versatile solution for modern digital publishing.
(Source: The Verge)
