Google Ads Can Suspend Accounts for Policy Violations
▼ Summary
– Google can now pause individual Google Ads accounts linked to Manager accounts violating third-party policies, per updated Help Center guidance.
– If a Manager account violates policies, linked individual accounts may be paused, requiring unlinking to resume ad serving.
– Google will notify affected users via in-account and email alerts with steps to address the issue.
– This change means accounts can be penalized by association, even without direct policy violations.
– Brands and agencies must vet partners more carefully, as policy violations can disrupt multiple linked accounts.
Google has tightened enforcement of its advertising policies with a significant update affecting account suspensions. The platform now reserves the right to pause individual Google Ads accounts when their linked Manager accounts violate third-party policies. This development creates new challenges for digital marketers and agencies managing multiple client accounts.
The policy update makes clear that violations at the Manager account level can trigger suspensions across all connected individual accounts. Advertisers caught in this situation must sever ties with the non-compliant Manager account before their campaigns can resume. Google communicates these suspensions through both in-platform notifications and email alerts, providing instructions for resolution.
This change carries serious consequences for advertising partners and brands alike. Even accounts with perfect compliance records may face disruptions due to associations with problematic Manager accounts. The update effectively makes every advertiser responsible for vetting their account management relationships.
Key implications include:
- Increased due diligence required when selecting agency partners or third-party managers
- Greater accountability for agencies managing multiple client accounts through MCCs
- Broader monitoring needs as advertisers must track both their own compliance and their partners’ adherence to policies
The policy shift underscores the importance of working with trustworthy partners who maintain strict policy compliance. Advertisers should review all existing account relationships and consider establishing clearer contractual terms regarding policy adherence with their management partners.
(Source: Search Engine Land)
