LinkedIntros New Video Ads & Adobe Integration
▼ Summary
– LinkedIn introduced First Impression Ads, a full-screen vertical video format that lets advertisers reserve the first ad impression a user sees daily.
– Reserved Ads now allow marketers to guarantee top feed placement for Sponsored Content, including Thought Leader Ads and Single Image Ads.
– LinkedIn expanded its Connected TV (CTV) Ads in the U.S. and Canada, featuring Paramount integration, Innovid support, and new audience insights.
– A new Adobe Express integration simplifies video ad creation with LinkedIn-optimized templates and direct export to LinkedIn Ads.
– LinkedIn research shows 91% of marketers struggle with breaking through noise, prompting a shift toward video-first campaigns despite traditional preferences.
LinkedIn has unveiled powerful new video advertising capabilities designed specifically for B2B marketers looking to cut through the digital clutter. These latest features focus on premium placements, expanded streaming options, and seamless creative tools to help professionals connect with their target audiences more effectively.
First Impression Ads represent a game-changing format, allowing brands to secure a user’s initial daily ad exposure through immersive vertical videos. This prime positioning proves invaluable for major product reveals or time-sensitive announcements where visibility matters most.
For those prioritizing consistent top-of-feed visibility, Reserved Ads now guarantee premium placement across multiple content types. Whether leveraging Thought Leader Ads, Single Image Ads, or Document Ads, marketers gain assurance their message won’t get buried in the algorithm.
The platform’s Connected TV (CTV) Ads have expanded significantly across North America with three notable upgrades:
- Paramount+ inventory joins the CTV Select program, offering fixed-rate access to premium streaming environments.
- Innovid’s VAST tag integration simplifies campaign activation and creative management.
- Enhanced audience insights help brands extend their reach beyond LinkedIn’s ecosystem.
Creativity gets a boost through LinkedIn’s new Adobe Express partnership. Marketers can now design polished video content using platform-specific templates and publish directly to LinkedIn Ads—eliminating workflow bottlenecks between creation and distribution.
This innovation arrives as B2B marketing undergoes a quiet transformation. While many executives still favor conventional approaches, LinkedIn’s data reveals 91% of marketers cite audience attention as their primary challenge, driving demand for more engaging formats.
These tools collectively address a critical need: delivering impactful messages where professional audiences increasingly consume content. From guaranteed placements to streamlined video production, LinkedIn provides solutions tailored for today’s competitive B2B landscape.
(Source: Search Engine Land)
