Tesla Cuts Cybertruck Prices to Boost Sales
▼ Summary
– Tesla significantly reduced Cybertruck prices, cutting the tri-motor “Cyberbeast” by $15,000 to $99,990 and introducing a new $59,990 dual-motor entry-level model.
– The new base model offers a 325-mile range and a 4.1-second 0-60 mph time, matching the more expensive dual-motor version but at a much lower cost.
– To achieve the lower price, the entry-level Cybertruck has reduced towing and cargo capacities, along with steel springs and textile seats replacing higher-end features.
– The cheaper model lacks several amenities, including seat ventilation, rear seat heaters, cabin AC outlets, and an active noise-cancellation system.
– The price cuts and feature adjustments aim to stimulate sales, making the new base model more affordable than a previously discontinued single-motor variant.
In a strategic move to accelerate sales momentum, Tesla has implemented significant price reductions for its Cybertruck lineup. The most dramatic change sees the high-performance tri-motor “Cyberbeast” model now starting at $99,990, a substantial $15,000 decrease from its previous price point. This adjustment, however, comes with the removal of previously included perks like complimentary Supercharging and the Full Self-Driving (FSD) software package. More notably, the company has introduced a new base model priced at $59,990, positioning it as a more accessible entry point into the Cybertruck ecosystem.
This new dual-motor configuration offers a compelling value proposition, especially when compared to Tesla’s earlier pricing strategy. Last year, the company briefly offered a less capable single-motor, rear-wheel-drive version for $69,990 before discontinuing it due to weak demand. The current offering provides buyers with an additional motor for $10,000 less, effectively undercutting the original advertised price for the base truck. This new model delivers a 325-mile estimated range and can accelerate from zero to sixty miles per hour in 4.1 seconds, performance figures identical to the more expensive $79,990 dual-motor “All-Wheel Drive” variant.
Achieving this lower price point required several engineering and feature compromises. While acceleration and range remain unchanged from the premium dual-motor truck, towing capacity sees a significant reduction, dropping from 11,000 pounds down to 7,000 pounds. Payload capacity is also affected, decreasing from 2,500 pounds to 2,006 pounds. The adaptive air suspension system has been replaced with a more conventional setup utilizing steel springs and adaptive dampers. Externally, the vehicle features different tail lights.
Inside the cabin, the cost-cutting measures become even more apparent. The seats are upholstered in textile material instead of premium vegan leather, and the front seats lose their ventilation function. Second-row passengers will find their seats no longer include heating elements. The center console has been redesigned, the cabin lacks AC power outlets, and the audio system has fewer speakers and does not include an active noise-cancellation feature. These changes collectively refine the vehicle’s value equation, trading some luxury and utility for a substantially lower purchase price.
(Source: Ars Technica)
