Polestar Plans 4 New EVs in 3 Years to Revive Sales
▼ Summary
– Polestar plans to release four new electric models by 2028, including a new SUV and a revamped Polestar 2 sedan.
– The company’s 2025 sales grew 34% to about 60,119 cars, but it reported a significant net loss of $1.558 billion for the first nine months of the year.
– The upcoming Polestar 5 grand tourer, launching this summer, offers 460 miles of range and over 800 horsepower, with a price expected above $120,000.
– Polestar is updating the Polestar 4 into a long-roof estate variant and is developing a next-generation Polestar 2 for production in early 2027.
– Parent company Geely has provided financial backing, and Polestar hopes these new, cost-effective models will boost sales while reducing losses.
Polestar has announced an ambitious plan to launch four new electric vehicles within the next three years, aiming to reinvigorate its market presence and capitalize on recent sales momentum. The Swedish automaker, backed by China’s Geely, will introduce a new SUV and a completely redesigned version of its foundational Polestar 2 sedan. This aggressive product offensive follows a year of strong sales growth, though the company continues to grapple with significant financial losses.
The rollout begins this summer with customer deliveries of the Polestar 5 grand tourer. This high-performance model is positioned as the brand’s flagship, featuring an impressive 460-mile range, an 800-volt architecture for rapid charging, and a staggering 884 horsepower. The Performance trim can accelerate from 0 to 60 mph in just 3.1 seconds. With an expected price tag starting above $120,000, CEO Michael Longscheller describes the Polestar 5 as the brand’s halo car, designed to elevate performance and luxury in the grand-tourer category.
Following the Polestar 5, a revised Polestar 4 with a long-roof, estate-style body will arrive in the fourth quarter. This model adjusts the controversial coupe-SUV, which originally launched without a rear windshield, to offer more traditional wagon utility for European markets. Longscheller emphasized the fusion of Swedish automotive heritage with modern performance, stating the update combines the spaciousness of an estate car with the versatility of an SUV and Polestar’s signature dynamic driving experience.
Looking further ahead, the company is working at what it calls “record speed” to bring a next-generation Polestar 2 to production in early 2027. This move addresses concerns from last year when Polestar stopped taking orders for the original model, sparking fears it would discontinue the vehicle that first established the brand. The revamped sedan is a crucial part of the strategy to offer lower-cost updates that can drive volume sales while helping to manage the company’s substantial financial losses.
The product blitz will culminate in 2028 with the debut of the Polestar 7, a compact premium SUV. This vehicle is strategically targeted at what Longscheller identifies as the largest EV segment in Europe. The goal is to deliver a progressive, performance-oriented vehicle at a competitive price point, manufactured locally in Europe to appeal directly to that core market.
This ambitious plan unfolds against a backdrop of mixed financial results. For the full year 2025, Polestar reported a 34 percent increase in sales, delivering approximately 60,119 vehicles. Revenue for the first nine months of the year also saw robust growth, climbing 49 percent to $2.17 billion. However, the company simultaneously reported a net loss of $1.558 billion for that same period, underscoring the pressing need to balance growth with profitability. Parent company Geely has provided continued support through equity investments and loan guarantees, betting that this new wave of vehicles will secure Polestar’s future in the increasingly competitive electric vehicle landscape.
(Source: The Verge)
