Google Ads Change History Gets New Shortcut Button
▼ Summary
– Google Ads has introduced a new “Go to…” button in its Change history report to improve navigation.
– This feature allows users to jump directly from a logged change to the relevant campaign or ad group.
– It is designed to save time during audits and troubleshooting, especially for reviewing bulk or script-driven edits.
– Industry experts highlight that the update eliminates extra steps and speeds up account management.
– The change is a practical efficiency gain for teams managing large accounts or using tools like Google Ads Editor.
Navigating the complexities of a Google Ads account just became more efficient with a new shortcut designed to streamline workflow. A recently introduced “Go to…” button within the Change history report eliminates the tedious process of manually searching for modified campaigns or ad groups. This seemingly minor interface adjustment delivers significant time savings for professionals conducting audits, troubleshooting issues, or reviewing bulk modifications.
The enhancement centers on the Change history report, a critical tool for tracking account adjustments. Users can now select one or more logged changes and utilize a new dropdown menu to navigate directly to the relevant campaign or ad group. This functionality proves invaluable when assessing updates made in bulk, alterations driven by automated scripts, or changes implemented through the Google Ads Editor desktop application. The manual hunt through complex account structures to locate the source of a change is effectively removed from the equation.
Industry experts have welcomed the update for its practical utility. It has been noted that the feature “eliminates extra steps in troubleshooting and speeds up navigation,” particularly during reviews of extensive edits. For account managers and marketing teams, this reduction in friction addresses one of the more time-intensive aspects of account stewardship: pinpointing exactly what was altered and where it resides within the account hierarchy.
The cumulative impact of this streamlined navigation should not be underestimated. For agencies handling large portfolios or advertisers who heavily utilize scripts and the Editor for efficiency, the saved clicks compound rapidly over time. While not a revolutionary platform overhaul, this thoughtful quality-of-life improvement directly enhances daily productivity for those who regularly depend on change history data for optimal account performance and maintenance.
(Source: Search Engine Land)
